Online fitness for the largest fitness club chain in Russia

Analytics, UX Design, UI Design, Development
The project to develop an online fitness system began in Russia (Moscow) in early 2021. The main goal of creating a software solution for the customer is to create a digital channel for interaction with customers, increase their level of loyalty, and develop new methods of monetizing the customer's expertise in organizing training.
The main goal of creating a software solution is to create a digital channel for interaction with customers, increase their level of loyalty, and develop new methods of monetization in the fitness industry.
In addition to the extensive user research already carried out by the customer, sizdev conducted UX testing of the developed mobile application prototype. This allowed us to determine the most convenient options for user interaction with video content and trainers.
We developed the MVP in several iterations in the spring of 2021. This approach made it possible to test all collected product hypotheses in turn and in the shortest possible time. Currently, tele-fitness applications unite users and clubs in several federal districts of Russia, regardless of the influence of the pandemic factor. Active development of applications continues now. It is aimed at increasing the level of customer loyalty of fitness clubs. At the same time, work is actively underway on additional app monetization channels.
A distinguishing feature of the project is the simultaneous launch of mobile applications for iOS and Android and a web application to reach the audience. In the future, the project is planned to be developed in the format of an ecosystem with products and services for a healthy lifestyle. Independent trainers and nutritionists are already represented on the platform and in the future, the list will be replenished.
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