Market \ User research

A workshop on the ecosystem of products based on the loyalty program. It was aimed at the detailed elaboration of the business plan on the development of service ecosystem, defining the customer service value and cutting off the irrelevant hypothesis estimating probable risks and reward. The result is the prioritization of several services in shopping centers (paying for parking, ordering food at a food court) and a detailed survey of the value of services for potential users "in the field", that is directly at the service provision points.
Case #1
Investigating the development paths of brokerage services. It was aimed at the clarifying of the product development strategy as well as rating and evaluating of hypothesis of its development. The result is the prioritization and elaboration of the hypotheses with the greatest development potential, creation of UX recommendations for the development of the corresponding functionality in the systems of automated provision of brokerage services.
Case #2
Investigating the development paths of the "Smart Office" software product for real estate property management. Its aim was to test the feasibility of product development hypotheses, taking into account changes in the development strategy from the client's side. The result is a refinement of the "Smart Office" development strategy and cutting off the irrelevant hypothesis estimating the cost of the project implementation and the users demand.
Case #3