CRM system for surf schools

Analytics, UX design, UI design, development
A project to develop a specialized CRM system began in the United States (California) in the spring of 2020. The main goal of creating a software solution for the client is to increase the level of service and customer satisfaction at the surf school.
A difficult pandemic situation required prompt changes and immediate business adaptation to new market conditions. Despite the tight deadline, the digital product was launched in the summer. Additionally, we conducted field trials and studied product use cases. As a result, we not only enhanced the product with new functionality, but also improved user interfaces.
We use modern approaches in creating mobile and web solutions. This allows you to bring products to the market in the shortest possible time. This approach was a decisive factor in the high uncertainty of the 2020 season, weighed down by pandemics and lockdowns.
We rely on real data. During the development of the solution from the MVP stage to the stage of a full-fledged solution, the collected user experience made it possible to significantly reduce the labor costs of surf station personnel and provided them with a convenient mobile tool for interacting with guests. The customer noted that the CRM system allowed "to improve the level of service and simplify routine processes."
The experience gained allowed sizdev to enter the US market in 2021 with a universal SaaS solution for surf schools. The product is currently being actively marketed on the West Coast. Its development is aimed at scaling throughout the state of California and gaining a dominant market share.
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